Avenue Q went there after its Broadway run ran down. Now Jersey Boys, Rock of Ages, and even The Play That Goes Wrong, have come to Worldwide Plaza’s New World Stages for a chance at a little longevity. The place offers off-Broadway alchemy to shows that still have a little more life in them, but aren’t filling the big house seats anymore.
They also offer the audience a new prospective: Avenue Q, for instance, was more enjoyable in the smaller house when we saw it. It had won pretty big at the 2004 Tony® ceremonies, of course, but we found the intimate setting at New World more appropriate to its tone and style. Worldwide has lots of stages where a fun show can frolic a bit longer.
Off off-Broadway has traditionally been the place where new and innovative get their start. The seeds of a more forward thinking theater have taken root on the stages of LaMaMa, a famously “experimental theater club,” or its ilk. Little but prominent theater companies have always flourished in NYC. Some of them have made advances in theater history, others have been playgrounds for more or less minor productions.
Of late, Broadway has taken on the tone of some of these “variety houses” with shows such as The Prom and Be More Chill hitting the great white way. The latter won its composer Joe Iconis a 2019 Tony ® for Best Original Score. For his fans the emergence of his next show, Broadway Bounty Hunter at the off-Bway Greenwich House Theater may have been great news; the show will close after a mere 48 performances on August 18th.
The off and off-off houses are more nimble than the main stem theaters. Production costs allow them to transform the audience experience, and try new things. A short run is less of a failure in this environment.
Shows like Be More Chill or The Prom might have had greater success at the old Promenade on 76th and Broadway, or The Little Shubert (now Stage 42). Neither of them thrived as full-on Broadway house productions; the former closed on August 11th after just about 200 performances all told; The Prom also closed on the 11th after332 performances including previews. Perhaps they too will find theimselves at New World Stages, a place where variety is really the spice of life, for a little extended life of their own.